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External Cases
Email, Forms

Which touchpoint first?

Sales Touchpoints

The usefulness of your sales information can be the determining factor in winning or losing accounts. Email supports your sales team to send emails with consistently lean subjects and body text, a competitive advantage. (See example below.)


Fascinating that the most successful sales people usually deliver the best sales communication – easy to read, act on, share and store. Additionally, your team will be able to apply their new skills to other sales information such as presentations and proposals.

Example: LEAN email 63% less processing time

Digitalization enables simplification.


Form completion is a critical sales touchpoint. Forms ensure that customers have a consistently positive experience

  • Simple sentences

  • Familiar wording

  • Singular actions

Form simplification shows customers your subject mastery. Marketing nurtures early customer loyalty. Input Management leverages process efficiency and cost savings.

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