top of page


Information is data in context. We help you to improve your information and data skills by applying the four core data-quality attributes.

A common vocabulary for Business and IT


Information and data are lean when they are free of waste for consumers. Waste is measured in lost time, money, and increased risk.

Examples of information wasting time and money:

  • Meaningless – your sales offer is repetitive and frustrates your customer

  • Ambiguous – your supervisor asks "someone" on your team to contact him

  • Incorrect – you receive a dataset with the datum: April 31, 2023

  • Incomplete – a report uses the acronym "FINRA," but does not define it

bottom of page